Journal of Critical Studies in Language and Literature https://www.jcsll.gta.org.uk/index.php/home <p><em>Journal of Critical Studies in Language and Literature </em>(JCSLL) is a bimonthly double-blind peer-reviewed "Premier" open access journal that represents an interdisciplinary and critical forum for analysing and discussing the various dimensions in the interplay between language, literature, and translation. It locates at the intersection of disciplines including linguistics, discourse studies, stylistic analysis, linguistic analysis of literature, comparative literature, literary criticism, translation studies, literary translation and related areas. It focuses mainly on the empirically and critically founded research on the role of language, literature, and translation in all social processes and dynamics.</p> <p>Articles submitted to JCSLL should bring together critical theories and concepts and in-depth, empirical, language- and literary-oriented analysis. They have to be problem-oriented and rely on well-informed contemporary as well as historical contextualisation of the analysed texts and contexts. Methodologies can be qualitative, quantitative or mixed, but must in any case be systematic and anchored in relevant linguistic, literary, and translation disciplines.</p> <p>JCSLL welcomes review papers of any research monograph or edited volume which takes a critical and analytical approach to the study of language, literature, and translation, as broadly conceived above. If you are interested in reviewing any recent, relevant text please email <strong>jcsll@gta.org.uk</strong> and we can arrange for a book copy to be sent to you.</p> <p><strong>JCSLL Highlights </strong></p> <ul> <li><strong>Country of Publication:</strong> England</li> <li><strong>Publisher:</strong> <a href="https://gta.org.uk/publishing-with-us/journals" target="_blank" rel="noopener">Global Talent Academy Press</a></li> <li><strong>ISSN:</strong> <a href="https://portal.issn.org/resource/ISSN/2732-4605" target="_blank" rel="noopener">2732-4605 (Print &amp; online)</a></li> <li><strong>Imprint:</strong> Lulu Press Inc. </li> <li><strong>Format:</strong>Print &amp; Online</li> <li><strong>Acceptance Rate:</strong> 20%</li> <li><strong>Frequency:</strong> Bimonthly</li> <li><strong>Publication Dates:</strong>January, March, May, July, September, November</li> <li><strong>Scope:</strong> <a href="https://www.jcsll.gta.org.uk/index.php/home/about#h_648304036191588413916732">Linguistics, Literature, Translation Studies</a></li> <li><strong>Article Processing Charges:</strong>Yes (Subject to change)</li> <li><strong>Type of Journal:</strong>Academic/Scholarly Journals</li> <li><strong>Open Access:</strong><a href="https://www.jcsll.gta.org.uk/index.php/home/about#h_90047303491588414326133">Yes</a></li> <li><strong>Indexed &amp; Abstracted:</strong><a href="https://www.jcsll.gta.org.uk/index.php/home/about#h_450788551371588407679711">Yes</a></li> <li><strong>Policy:</strong>Peer-reviewed</li> <li><strong>Language of Publication:</strong> English</li> <li><strong>Review Time:</strong>Eight Weeks Approximately</li> <li><strong>Contact &amp; Submission e-mail:</strong> <a href="mailto:jcsll@gta.org.uk">jcsll@gta.org.uk</a></li> </ul> Global Talent Academy Press en-US Journal of Critical Studies in Language and Literature 2732-4605 The Rise of Meme Culture: Internet Political Memes as Tools for Analysing Philippine Propaganda https://www.jcsll.gta.org.uk/index.php/home/article/view/70 <p>This research paper was aimed at providing a thorough content analysis on memes’ linguistic aspect and further understanding them in the light of their usage as political propaganda. A total of 60 memes were culled from July 2016 to December 2018. According to the memes’ linguistic and visual organization, they have the ability to create and simplify complex political narratives by employing primarily the categories of Shops, Text, and Stacked Stills based on Milner’s (2012) Taxonomy of Meme Collectives. The memes’ humor signifiers were mainly intertextuality, parody, and binary opposition which highlighted how memes are contextual in nature and use exaggeration and opposing concepts to elicit humor. On the other hand, the memes vary in their respective denotations as well as in their connotations which often point to humanization and discreditation. Lastly, for the memes’ propaganda characteristics, they possess all 10 of Walton’s (1997) propaganda characteristics while the audience perceived 9 out of 10 through the conducted survey. This proves that memes do have the potential to be used as tools for propaganda because of their inherent manipulation of complex political narratives which are furthered through the use of humor.</p> Faye Margarette G. De Leon Rachelle Ballesteros-Lintao Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0 2021-05-16 2021-05-16 2 4 1 13 10.46809/jcsll.v2i4.70 Practice of Curriculum Ideological and Political Education in Specialized Courses of English School Under the Guidance of Optimization Theory https://www.jcsll.gta.org.uk/index.php/home/article/view/71 <p>Curriculum ideological and political education is the innovation and sublimation of contemporary educational curriculum concepts starting from the essential requirements of “education”. Curriculum ideological and political education is not a specific course. It integrates the function of ideological and political education in colleges and universities into all curriculum teaching activities, and realizes the integration of knowledge education and ideological and political education in specialized courses, as well as the education of students’ outlook on life and values in daily teaching. As a new direction of teaching reform in higher education, curriculum ideological and political education is the concentrated embodiment of the educational concept with Chinese characteristics in the new era. After clarifying the connotation of curriculum ideological and political education, this paper discusses the main problems existing in the construction of curriculum ideological and political education in specialized courses of English school and the deep-seated reasons behind the problems, and finally puts forward the realization paths of curriculum ideological and political education for specialized courses from the perspective of optimization theory.</p> Lou Lingling Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0 2021-05-16 2021-05-16 2 4 14 19 10.46809/jcsll.v2i4.71 Underlying Aspects in Tagore’s Translation Of Red Oleanders: A Critical Reading https://www.jcsll.gta.org.uk/index.php/home/article/view/74 <p>Though Rabindranath Tagore’s works have been studied and praised for decades around the world, his struggles to reconcile cultural as well as linguistic differences between English and his native tongue, Bengali through translations of his works have largely been overlooked. This paper though a comparative study between Tagore’s drama <em>Raktakarabi</em> and its translated version <em>Red Oleanders</em>, seeks to find out how Tagore deals with various cultural, literary and linguistic issues that have arisen during the translation and whether the differences between two languages with distinct natures and unique histories have forced him to make fundamental changes to the play. The research also aims to critically look at the reasons behind <em>Red Oleanders’</em> apparent failure in the west and takes into account relevant translation theories to discuss how various changes to the play have contributed to creating stark contrasts between the original and the translation.</p> Sharifuzzaman Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0 2021-05-16 2021-05-16 2 4 20 26 10.46809/jcsll.v2i4.74 Book Review: Moser, K., & Zelaya, K. (Eds.). (2020). The Metaphor of the Monster: Interdisciplinary Approaches to Understanding the Monstrous Other in Literature. Bloomsbury Publishing USA https://www.jcsll.gta.org.uk/index.php/home/article/view/75 <p>This engrossing interdisciplinary collection, edited by French studies Professor Keith Moser and Central American literary scholar Karina Zelaya of Mississippi State University, explores numerous iterations- historical, literary, ecological, sexual- of the monstrous ‘other’. As such, the collection would be of interest and relevance to scholars from a host of disciplines: from international relations and security studies to environmental ethics and postcolonial studies. The work is divided into four parts, each featuring essays that correspond to a particular sub-discipline within monster studies: Part I (Ecological perspectives), Part II (Transgressive, Monstrous gender and Corporality), Part III (Teaching monstrosity in the (Post-)Modern World), and Part IV (Monstrosity in World Literature). This structure is particularly useful in helping the reader discern the unique contributions offered by each field to the analysis of monster metaphors.</p> Heather Alberro Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0 2021-05-16 2021-05-16 2 4 27 29 10.46809/jcsll.v2i4.75 Emotional Branding of China’s State-Owned Enterprises on Sina Weibo https://www.jcsll.gta.org.uk/index.php/home/article/view/76 <p>In order to provide the interpersonal, rhetoric and semiotic insights for studying corporate emotional branding discourse on social media, this study attempts to target China’s state-owned enterprises which represent the pillars of national economy with Chinese characteristics and shed light on the discourse realizations of their emotional branding strategies from the textual and interpersonal perspectives. Specifically, the present study focuses on the two kinds of textual and interpersonal representations on China-based Sina Weibo: 1) the use of stylistic features; 2) the use of attitudinal appeals. A corpus of forty-day updates of the three giant Chinese state-owned enterprises on Sina Weibo is retrieved and analyzed quantitatively and qualitatively. The results suggest the prevalence of involving stylistic features, the proliferation of affect and judgment appeals and the hybridization of appreciation and affect/judgment, which posits interdiscursivity and intertextuality in communicative functions. China’s state-owned enterprises communicate to forge emotional bonding with the public other than promote their products. This pragmatic shift towards solidarity facework is indicative of a transcultural phenomenon elicited by digital globalization and the neoliberalist trend in China’s national economy.</p> Ying Hua Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0 2021-06-02 2021-06-02 2 4 30 45 10.46809/jcsll.v2i4.76